The best headlines impart the guarantee of significant worth. Your title needs to persuade the beneficiary that the email contains data or information that will work on their lives or potentially their organizations. Assemble Trust. Reliability is vital for brands that grasp the significance of titles.

The reason for that is...


47% of emails are opened on base of SUBJECTS LINE. 


Now imagine if you can't come up with something good or you don't write a good email subject line...


It means you are missing almost 47% of your customers and on a lighter note...THEY REJECT YOU BEFORE KNOWING ABOUT YOUR PRODUCT OR SERVICES.



In other words, your subject line is the backbone of your email campaigns. 


There are ten building blocks of the email campaign's subject lines.


1: Fear of MISSING something.


Humans don't like to miss something. So it's practically impossible to resist something that will be out or ending soon. 


You can add fear factors by subject lines, such as scarcity (limited availability) or urgency (limited time).



Some examples:


  1. Uh-oh, your prescription is expiring\

  2. You’re missing out on points.

  3. [URGENT] You’ve got ONE DAY to watch this…”

  4. Your 7-figure plan goes bye-bye at midnight…”

  5. [WEEKEND ONLY] Get this NOW before it’s gone…



2: Curiosity

Remembers we humans have a desire to close things or to complete things or do on time. 


So we can burn this desire by making subscribers curious by asking a question, promising something interesting, or simply saying something that sounds strange or unusual.



Examples:


  1. Don’t Open This Email

  2. Last Day To See What This Mystery Email Is All About

  3. Is this the hottest career in marketing



3: Funny Subject Lines


Subject lines with humor can make your customers laugh and increase your open rate.


Examples:


  1. Licking your phone never tasted so good

  2. Boom chakalaka! Let’s get started.

  3. Try To Avoid These 27 People On New Year’s Parties.

  4. NEW! Vacation on Mars


4: self-love.


 People love to be liked, accepted, and even revered by others. It’s just a part of being human.


So if you show them you care for them...love them, and can add VALUE to their life or their loved ones. This can help your email copy being opened by them. 


Examples:


Age-defying beauty tricks

Products the celebs are wearing”


5: Greed


Humans naturally want to own something, EVEN if they don't need it. They want to have them even if they have already bought them before.


THAT'S WHY DISCOUNTS, DEALS, AND COUPONS WORK VERY WELL. 


Examples:


Get a head start on summer

Flash. Sale. Alert.

25% off your favorites

Two for two

A little luxury at a great price

Complimentary gift wrap on all purchases

6.Get priority access.


Imagine the happiness when you see other people's dreams coming true… With your efforts…they are going to live their life’s as they want to.